When I am doing with CCD assignment, I am doing research about the billboard. I find that there are many billboards are creative and interesting. At the same time, it brings the message clearly.
Today, I have find some billboards which I like. First two billboards use of environment. The MCD billboard show different shadow according to the changes of time. Second billboard use the colour of sky to show that their product is natural colour.
The forth and the fifth billboard is to show awareness. The forth billboard remind us to drive slow when raining. Otherwise tragedy will happen. The fifth one shows clear message to me. If back seat passengers did not wear the seat belt, when accident happen, the impact will same as the slingshot.
Those billboards is just a simple image but it gives us strong message. Those creative billboards are popular in other country. Malaysia is lack of this type of billboard. Interesting billboard will catch the attention of the driver.
After seeing those billboards, I think that design is not need too complicated. Sometimes, simple will seems more effectively. Besides, we should have strong comcept and creativity in your design.
Demilked (2011). 40 Dangerously Creative Billboard Ads. Retrieved August 23, 2012 from http://www.demilked.com/40-creative-billboard-advertisements/
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